We are midway through the college football season, and Name Image and Likeness is in its first season of play. College athletes and Sports agencies are seeking each other for the business of making money. Name Image and Likeness may prolong athletes' college careers; however, agents and lawyers can now perform legally within NCAA rules regulations on college campuses across the country. For NIL's first time around in the NCAA, will college basketball and football players be the only beneficiaries? What about the other college sports? Is there enough marketing dollars and interest? As the NCAA season, progresses will see how the market turns for the various NCAA college sports. Moving forward pay to play is the way in NCAA.